The TODAY Show RSVP site and tablet app connects TODAY show visitors with show producers in Rockefeller Plaza.
Here’s how it works: To attend a live broadcast of the TODAY Show at Rockefeller Plaza, visitors register/RSVP at visit.today.com. Daily site updates to the show schedule, guests/performers, and things to do around the plaza help visitors find a date that’s ideal for them.
During registration, visitors are prompted to enter details on they’re attending the live broadcast – which could be anything from a wedding anniversary, a family reunion or a casual visit by NY tourists.
Completed registration information is pushed to an app on tablets carried by TODAY Show producers in Rockefeller Plaza. Any attendees that might make for an interesting story with the TODAY Show hosts are flagged in the app. On the day of their visit, a TODAY ambassador checks-in attendees in the app, letting show producers know they’re in the plaza.
Flagged attendees can then be brought to the ‘front of the line’ by show producers for a change to meet the hosts and have their story shared on-camera.
We created this site and app at our previous company, working with Mekanism in New York and San Francisco.