PROJECT

Behr – Create Your Blueprint

In celebration of Behr’s color of the year (Blueprint), this sweepstakes site allowed consumers to upload a photo of a room they wanted to redecorate, select a new color palette and accessories for the room, and create a downloadable and shareable mood board from their selections.

The site used the Google Cloud Vision API’s content moderation features to analyze image content (for inappropriate content) and resized/scaled the images for placement in a mood board.

Each user’s personalized mood board was saved as an image (using urlbox.io) to Amazon S3 where it could be shared on social networks.