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Behr – Create Your Blueprint

We worked with Marcus Thomas in Cleveland on the development of the ‘Create Your Blueprint Sweepstakes’ site for Behr.

In celebration of Behr’s 2019 color of the year (Blueprint), the sweepstakes site allows consumers to upload a photo of a room they’d like to redecorate, select a new color palette and accessories for the room, then create a downloadable and shareable mood board from their selections.

Every mood board created means one entry into a $10,000 sweepstakes.

The site uses the Google Cloud Vision API’s content moderation features to analyze image content (for inappropriate content) and resizes/scales the images for placement in a mood board.

Each user’s personalized mood board is saved as an image (using to Amazon S3 where it can be shared on social networks.


Michael Gramlow


Tim Scollick