Brand
Grubhub + Taco Bell
AGENCY
Grubhub
PROJECT
Spin to Win – Cantina Chicken
TECHNOLOGY
Ruby on Rails, Svelte
Spinning Up Excitement for Taco Bell’s Newest Menu
The Cantina Chicken ‘Spin to Win’ Experience
Wonderthing teamed up with Grubhub and Taco Bell to launch an engaging ‘Spin to Win’ promotion designed to celebrate the launch of Taco Bell’s Cantina Chicken menu.
Participants entering the promotion were given three chances to spin a virtual prize wheel for a chance to win a $15 Grubhub credit, which could be applied to their next Taco Bell order.
The interactive wheel featured realistic physics, adding a thrilling element to each spin. Winners were instantly rewarded with a promo code. Even if luck wasn’t on your side, you were given another chance to spin the next day and enjoy a free Cantina Chicken Soft Taco on orders over $20.
The limited availability of daily promo codes added to the excitement, with codes often claimed within minutes of the promotion opening each day at 11:00 am EST.
Interactive Fun with Instant Rewards
the internal Grubhub team designed a vibrant and user-friendly interface that employed bright, fun colors and a straightforward UI to enhance user engagement.
Wonderthing developed the site experience with Ruby on Rails and the Svelte JavaScript framework. The site’s backend offered robust control, allowing adjustments to the winning odds, new promo codes, and comprehensive engagement tracking.
This technical precision ensured a smooth and successful campaign, demonstrating Wonderthing’s capability in handling high-demand, real-time interactive promotions.
