Transforming Homes with Behr’s Color of the Year

Introducing the Create Your Blueprint Sweepstakes

In celebration of Behr’s color of the year, “Blueprint,” we worked with Marcus Thomas to launch an interactive sweepstakes site that revolutionized how consumers envision home redesign.

This platform enabled participants to upload a photo of their room, select a vibrant new color palette, and accessorize their space, crafting a personalized mood board reflective of their unique style.

Utilizing advanced technologies like Google Cloud Vision API, the site ensured appropriate content by moderating uploaded images and optimizing their size and scale for perfect mood board integration.

Behr Create Your Blueprint website screenshots

Enhanced Engagement Through Personalization

The tailored mood boards were visually appealing and functional—created using urlbox.io, saved on Amazon S3, and designed for easy sharing across social networks. This approach engaged users creatively and promoted Behr’s Blueprint in a highly interactive and personal way.

The campaign’s innovative use of technology and user-focused design illustrated Behr’s commitment to engaging customers while showcasing the transformative power of their products, leading to increased engagement and widespread participation.

The “Create Your Blueprint Sweepstakes” set a new standard for home decor campaigns, seamlessly blending technology with user experience. The result was a robust, scalable digital platform aligned with Behr’s vision for a cohesive yet flexible customer engagement strategy, enhancing user interaction and satisfaction worldwide.